being Sour is so much more empowering than being sad. The sour hearts Club is a place where bitter singles can be unapologetically mAD AT LOVE ON that one wretched day in february. Leave us alone and shut the hell up.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/683fc9b4-2fc3-4fcf-8191-6365d6524942/74d003d8-dd33-45f8-a9f4-cc63efa414fe_rw_1200.png?h=3eda5e42cb5bd21bfc070088bfccaad2)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/683fc9b4-2fc3-4fcf-8191-6365d6524942/a1b0c684-59e4-4e93-a502-d625b24c161b_rw_1200.png?h=bd1ce5d714ccc43778a9d8a9f5e339d0)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/683fc9b4-2fc3-4fcf-8191-6365d6524942/4c3fa1b9-3a32-4e08-a03f-14bd30d88e42_rw_3840.png?h=60fed0e2e1a170f4d302f43d0e0d6692)
like our backwards tagline? yeah we do to. It's just like our special edition sour Patch kids hearts. valentines day is a cheap facade and so are these candies. They're cute on the outside, but through the thin top coat is a sour message. we're mad. we don't wanna talk or have a cute conversation. We'd rather sit in our depreciation.
Social versions of our blunt little sour candies.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/683fc9b4-2fc3-4fcf-8191-6365d6524942/b8025dfd-a551-4b98-94ec-fd60c87b0e98_rw_1200.gif?h=b3a96417d167292c2579c57f0a0724ae)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/683fc9b4-2fc3-4fcf-8191-6365d6524942/aa33d05c-0b17-4dc6-9305-d77f6dead408_rw_1200.gif?h=8e3000089683f751b1e01a9f027a971a)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/683fc9b4-2fc3-4fcf-8191-6365d6524942/ec8d2255-c5e3-4c01-b82e-a9f1ad421da9_rw_1200.gif?h=bf08ee67477c7b54c390f927a33a4b1c)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/683fc9b4-2fc3-4fcf-8191-6365d6524942/d940d00a-ddb6-4c6b-a698-be83db191842_rw_3840.png?h=6f10a64b68d73844c936a7bbc7b96a96)
This campaign also includes special edition devil horned sour patch kids.
In the end, Isn't everyone at least a little bit single?
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/683fc9b4-2fc3-4fcf-8191-6365d6524942/fa2e12ce-b52c-49cb-99ce-94df79504429_rw_600.png?h=f16ebbec394b2c72c132c6ce5b513701)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/683fc9b4-2fc3-4fcf-8191-6365d6524942/e04a3c94-1cb6-4b48-8f09-13291a416e72_rw_600.png?h=d743f304c7b7edf2f816fc185ebcfc71)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/683fc9b4-2fc3-4fcf-8191-6365d6524942/627dc8e8-b875-4721-a23a-6ab35f6da2a7_rw_600.png?h=eafbb61d068106ecca66a92de25ed678)
CINemark collab
for some reason movie theaters are seen a place where only couples or groups of people can go. but the sour hearts club does not ever gather. so during valentines day, Cinemark will give people - who purchase only one ticket - a discount while offering a selection of unromantic movies.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/683fc9b4-2fc3-4fcf-8191-6365d6524942/341854b1-2ee0-45af-829a-0dd2864f73a4_rw_1200.gif?h=39ea8cc0a793f55a70893a258568f82c)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/683fc9b4-2fc3-4fcf-8191-6365d6524942/ccfaee01-ab87-4097-9b10-854932e025a4_rw_1200.png?h=2988e1f404d43f47abbb9c98686ef6b5)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/683fc9b4-2fc3-4fcf-8191-6365d6524942/b60df621-a697-4d22-b35c-618aba005d75_rw_1200.png?h=fb12d79df5271d9f4ad84dd283169f9c)
I spent entirely too long on these devious little devil boys to not let you see them in all their glory.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/683fc9b4-2fc3-4fcf-8191-6365d6524942/09e2031a-6044-4f99-88f7-9840476f57df_rw_1920.png?h=5d0f1d6c1fbeafea8ca42bd5c953ae1f)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/683fc9b4-2fc3-4fcf-8191-6365d6524942/3081aeed-6074-49ff-9e66-0061e9ba8501_rw_1920.png?h=9162dad10329a630a3a3fa4bac03f7ba)
Copy and content: Jay Cook
art: Cassie powel