Full length videos
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it doesn't matter if you're the world's best cat litter if you have crappy brand recall. so, we created a campaign that amplified the relationship between cat and owner and sang the praises of the number one natural and sustainable litter.
Meta and digital assets
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paid and organic social
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Campaign amplification
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ex-boyfriends have called me, "too much." but would someone who is "too much" purchase a looping software and sit on the floor of their closet with a yeti mic only to make several attempts at singing heavy metal for a creative internal?
CW: jay cook AD: Lorena reyes CD: Ron Henderson, Arthur Stewart, Agency: trg creativity
"The World’s Best Cat Litter was not the world’s most well-known cat litter. It delivered 61,000 hours of ad view on YouTube. These generated a 16% brand lift, 93% VCR 24 million view on Tik Tok and a video ThruPlay rate of 63% on Meta. All this led to an increase of more than 17 million pounds of litter sold YoY, a 3.8% increase in unit sales and a 12.5% hike in dollar sales."
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